The platform is rolling out a new feature that enables them to cut down on the volume of AI-made media appearing in their streams. This step comes as the service disclosed that it now features more than 1 bn AI-generated clips.
Pilot Phase and Launch
The update is in a pilot phase over the next few weeks before a full-scale release. This shift aligns with a rise in AI content, driven by recent content generation software.
AI Content on Other Platforms
Recent reports that approximately one in 10 of the fastest-growing content creators on another major platform exclusively feature clips produced artificially. A significant portion of this output is classified as mass-produced AI material, a label for inferior, bulk-generated content that is typically illogical or surreal.
Based on user feedback that a lot of users enjoy content created using AI tools, from AI artwork to educational videos, and we aim to give people the power to increase or decrease of that, according to their own preferences,” commented a spokesperson.
Scale of AI Content
The platform shared that there are currently over a billion videos on its network labeled as artificially created. Overall, over 100 m pieces of content are uploaded to the app daily, making AI content a minor percentage of its total content library.
Customizing Your Feed
Members will be capable of reduce or increase the amount of AI content they view by accessing the topic control feature in the app and picking the AI content topic. Additional categories that currently be modified under the setting include news, clothing, beauty, and movement.
AI Disclosure Rules
TikTok’s guidelines mandate content makers to identify “realistic” artificially created content, and it forbids dangerous fake videos of public figures or crisis events. Any believable artificial content that is without a tag can be deleted under its user guidelines.
Additionally, the platform will now add an “AI-made” watermark to content produced via its own AI tools, or detected by an cross-platform project for recognizing AI-generated material. This measure is designed to deter users from trying to bypass the disclosure requirement.
Educational Initiatives
The platform is also introducing a two million dollar educational fund for experts and institutions to produce learning resources about ethical AI use. This initiative will assist non-profit groups dedicated to educating programming and robotics.
Content Safety Approach
The platform has justified its content review process, amid controversy over plans to make redundant a large number of safety staff in the United Kingdom. It is set to reduce 439 jobs in its user protection team in the UK capital, with trade unions and digital protection specialists expressing worry that humans are being replaced by AI moderation.
A trust and safety lead explained that people-led review would remain essential, but automated tools can protect employees by eliminating the most graphic content ahead of it has to be seen by staff. TikTok reported a notable drop in explicit and harmful content reviewed by human moderators over the past year due to reliance on its machine learning processes.
“We think that it’s essential to integrate people and machines to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we further consider it’s very important to reduce exposure to unsafe media as quickly as possible, which is why a significant AI assistance is proving valuable work at speed.”
